finniShing touCh · FOCUS FINLAND 2012 10 Ways To bEComE a fInn 1 SanomalehtI Order your own newspaper! Approximately 90 per cent of Finnish newspapers are subscribed and delivered directly to homes early in the morning. There are as many as 200 newspapers. Eight out of ten 12-year-olds and older read newspapers every day, half an hour on average. Online versions are increasing in popularity. www.sanomalehdet.fi 2 5 KahvI Pour a cup of coffee! And another one and... Finns drink more coffee than any other nation. Per capita, Finns consume ten kilos of roasted coffee per year. When you visit someone, the first thing you're likely to be asked is if you'd fancy a cup. And when two Finns get together for a chat, they invite each other "for coffee". www.paulig.com 3 6 9 KeSämöKKI Vacation at a summer cottage! The nation of 5.4 million has almost half a million summer cottages. Some municipalities double their number of inhabitants during high season. Not everybody owns their own, so renting is popular. Many foreigners, too, have found the exceptional pleasures of relaxing in an often remote, peaceful setting by a lake or seashore. www.stat.fi 4 7 Sauna Enjoy sauna! For the people who invented it, sauna is an enjoyable daily or often weekly experience. Yes, families can go to the sauna together as can people of the same gender. There's nothing weird about it. Traditionally, the sauna was not just for getting warm and washing up but a hygienic place to give birth and cure illnesses. www.saunafromfinland.fi jääKIeKKo Immerse yourself in ice hockey! Finns are crazy about ice hockey; it's the country's most favourite sport. Team Finland is repeatedly among the best in both men's and women's Ice Hockey World Championships. In 2012, Finland hosts the world games for the seventh time. www.finhockey.fi murre Speak dialect! As if it weren't enough that spoken Finnish differs a great deal from the written standard language, people speak dozens of dialects. Lately, dialects have "come into fashion" and show up where you'd least expect it Donald Duck sounds interesting in Savonian! www.kotus.fi yhdIStyS Join the club! Each Finn belongs to three different associations on average. There are around 130,000 registered associations plus numerous non-registered ones. The system for registering associations gives them legal capacity. www.prh.fi 8 Kuoro Come sing with me! Finns sing in 3,000 choirs just for the love of it. All music genres are represented, even heavy metal. www.fimic.fi 10 ruISleIpä Eat your bread dark! The most popular bread in Finland is the dark, sour, dense and dryish rye bread, very resistant to spoiling. Hard crisps, näkkileipä, or the thin sour crisp, hapankorppu, practically last forever. www.leipatiedotus.fi metSä Go to the forest! Seventy-five per cent of Finland is forest mostly pine trees, spruce and birch. People go to forests for berry picking, mushrooming, hunting, camping and just to be there. Did you know that your body starts to physically recover from stress in just minutes after you enter the forest? www.metla.fi TExT tyttI mård PHoTos GorIlla / laurI rotKo, vISItfInland.com and IStocKphoto 34
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