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W Innovations naturally hat furthers the development of a society, an enterprise, a nation, the world at large? It all comes down to the individual's capability to think in ways that have never been thought of before. The ability to innovate. The Finnish people may be small in numbers but we think grand thoughts. This has led to innovations on a scale which sometimes takes us by surprise. Now we have risen to a leading role in one of the most interesting industries, the games business. Start-ups thrive, thanks to our internationally acknowledged education system which supports creativity, while simultaneously recognising the need for preparation for the business world from an early age. Finnish nature with its ancient bedrock, vast forests and tens of thousands of lakes is an endless well of inspiration and business. High level of know-how and advanced technologies promote sustainable and innovative use of our rich natural resources, not only enabling an efficient domestic economy but solving global problems. A recent OECD report put Finland among the top ten industrial nations in well-being. Access to green areas and a healthy physical environment are seen as fundamental drivers of quality of life. We have always found intellectual power in nature and we are happy to be able to share our findings with you. Erkki virtanen Permanent Secretary Ministry of Employment and the Economy 04 06 08 12 14 18 22 24 26 28 32 34 36 38 39 40 42 News & updates Better world How to design a city Superfoods from the Nordic woods Fashion faces forward For the love of gaming A sea of islands Welcome winter Up, up and away Nurturing entrepreneurs of the future The bearable light of being 10 ways to become a Finn Window into the Earth's crust Gold in the eastern hills Mining machines get smart Cities from scratch Easy does it Editor-in-ChiEf Nicola Lindertz Editorial Board Minna Hakaoja, Mika Hammaren, Anna-Maija Ikonen, Tiina Kairistola, Elina Kiiski, Markus Kokko, Mari Lehtonen, Mervi Liukkonen, Peter Marten Editorial Staff Sanoma Magazines Finland Custom Publishing ProduCEr Tytti Mård art dirECtor Antti Kangassalo Managing Editor Kimmo Holappa EngliSh EditorS Shelly Nyqvist, Tim Bird CovEr PhotograPh By Teemu Kuusimurto PrintEd By Libris Oy PuBliShErS Ministry for foreign affairs Department for Communications and Culture formin.finland.fi Ministry of Employment and the Economy www.tem.fi tekes www.tekes.fi Sitra www.sitra.fi invest in finland www.investinfinland.fi finnfacts TAT Group www.finnfacts.fi iSSn 1797-3287 Focus on the economy and technology is available in English, Chinese, German, Japanese, Russian and Spanish. To read the magazine online or order paper copies, please visit the Focus website at www.focusmagazine.fi. For paper copies you can also contact the nearest Finnish embassy. PHOTO: ANTTI KANGASSALO 2012 3
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