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SuPerfoodS · FoCus FInlAnd 2012 Superfoods from the nordic woods FiNNiSH NATurE iS A TrEASurE TrOvE OF NuTriTiON-riCH, HEAlTH-PrOMOTiNg FOODS. TEXT laura palotIe PHOTO vISItfInland.coM / KatJa HaGelStaM-tanttu illuSTrATiONS anttI KanGaSSalo hey hide beneath pine trees, lurk under the surface of our lakes, stick to the bottoms of our boots and keep our health in check. Fruits of Finnish nature are increasingly lauded for their health benefits and finding their place alongside international superfoods such as goji berries and raw cacao. "If you compare the nutritional value of Finnish berries and foreign ingredients marketed around the world as `superfoods,' our berries come out on top," says Simo Moisio, director of Arctic Flavours, an industry association T for selling and marketing foods from the wild. Wild blueberries, or bilberries, contain three times the amount of antocyanins as cultivated blueberries, while the amount of beneficial proanthocyanidins in lingonberries is equal to that of the more ubiquitously marketed cranberry. In Finland, enjoying berries from the palm of your hand or catching a whitefish for dinner isn't a rare privilege. As dictated in a legal guideline entitled Everyman's Right, mushrooms, berries, herbs and other products by Mother Nature are mostly free for the taking as are fish caught with a rod and line regardless of who owns the land. This freedom also benefits entrepreneurs, who are able to pick and market berries, mushrooms and herbs for sale. "Without Everyman's Right, there would be no companies specialising in forest berries or mushrooms, and there would be no exports of these items either," says Moisio. In 2010, wild berries and mushrooms generated more than 16.5 million euros in profits for pickers. About 8.7 million kilos of natural wild berries and mushrooms were sold abroad. These exports equalled 23.5 million euros in value. www.arktisetaromit.fi www.environment.fi/everymansright 12
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