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Stop 5: helSinki-vantaa airport The last stop on our tour is a less obvious design mecca. "To understand the concept of embedding design in life, you need only go as far as Helsinki Airport," says Timonen. Clean and uncluttered, it not only looks pristine, but functions efficiently. Voted by UK style magazine Monocle as the world's best transit airport, Helsinki Airport offers outstanding navigation and minimal queuing. Plus it never shuts down. "Even in a heavy snowstorm, everything functions like clockwork because we have efficient systems to keep the runways clear and the aircraft de-iced." Like everything in the city, it is eminently functional, yet oh-so human. "That's because Helsinki is designed that way." Step 6: embed deSiGn in life WorK SMarter, 9-to-5 BuSy iSN'T THE SAME AS BEiNg PrODuCTivE. A grOuP OF EXPErTS ArE uSiNg DESigN TO HElP PEOPlE WOrk SMArTEr AND rEDiSCOvEr jOy iN THEir jOBS. o www.helsinki.fi www.wdchelsinki2012.fi ver the past two decades, the digital revolution has completely changed the content of work, yet most of us still spend our day chained to a conveyor belt a virtual one. "We are stuck in the mind-set of the industrial age. We sit in the office from nine to five answering emails and rushing from meeting to meeting. technology is getting smarter, but people are working stupidly," says Pekka Pohjakallio, manager of a project called Redesigning 925. this year-long embedded design project was launched by ideas agency Idealist Group to devise tools for making office work more meaningful and efficient. IBm and various Finnish organisations are taking part. "design isn't only about nice chairs or coffee cups. We're employing a design methodology observation, synthesis, ideation, prototyping, and testing to find smarter ways of organising office routines," explains Pohjakallio. "Beyond time management, we're also looking at broader issues. Is telecommuting encouraged? Are people getting enough feedback? Are corporate and individual values aligned?" Innovative meeting practices, email management techniques, and scheduling procedures are currently being piloted in test groups. Finding a more human rhythm is key, emphasises Pohjakallio. "People pack their calendars back-toback with meetings and do their real work late at night when the kids are in bed. Why not schedule a fifteen-minute `battery recharge' between meetings, like a school recess? A simple change can make an enormous difference." the Redesigning 925 project is part of the World design Capital helsinki 2012 programme. the outcomes will be published in a book at the end of the year. www.925project.com 1980 Stefan lindfors brings fresh energy to finnish design with his playful, boundarybreaking work. 1990 industrial design plays a growing role in product development and corporate strategy. Global market leaders such as nokia harness design as a competitive asset. 2000 a broader concept of design begins to emerge in urban development, encompassing architecture, industrial design, town planning and service design. 2004 Harri koskinen wins the Compassod'Oro, known as the `design nobel', for his fresh interpretations of the minimalist Scandinavian idiom. 2005 Helsinki consolidates its image as a design city by creating `design district Helsinki', a cluster of creative businesses in the heart of the city. 2012 World design capital designation offers Helsinki a unique opportunity to showcase the merits of its design industry. 11
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