Sivu 8

F 8 { rom the outside, the Design Factory doesn't stand out from the low, red brick buildings of the Helsinki University of Technology. You enter the modest-looking building from the old loading dock. Walk in and you find an environment bursting with innovation and joy 24/7. The lobby features comfortable sofas, a coffee bar, and a conference room fashioned from a round-sided travel trailer. The window bay displays prototypes of imaginative vehicles. The wall of light and colour can be adjusted to reflect the mood. A Nintendo Wii console sits in the midst of all this. "We work like crazy here and every day we learn something new. That doesn't happen unless people are having fun," says Design Factory project manager Jussi Hannula. The Design Factory is the first place to deploy the idea behind Aalto University, operational as of January 1, 2010. The new university integrates the Helsinki School of Economics, the Helsinki University of Technology, and the University of Arts and Design Helsinki. The international, interdisciplinary and cross-artistic community has about 20,000 students and 4,000 employees, and its campus spreads from east to west in the Helsinki metropolitan area. The Design Factory realises all the dimensions of the new university. It's where new design, product and service concepts and technological solutions are produced. And where the ways to commercialise them are brainstormed. A product development course is under way in the lecture hall. The course is headed by Stanford University doctoral exchange student Gregory Kress. The initial discussion is on the connection between product design and marketing; after which comes hands-on work. The students are divided into teams of two. Their first assignment is to determine what kind of wallet would best serve their teammate's needs. Then they design it. Prototypes are created from paper, cardboard and other crafting materials. Building blocks, modelling clay, tape, scissors, glue and crayons are available. the perpetual motion of Aalto The name of the new university symbolises change, the state of perpetual motion. The Finnish word `aalto' is `wave' in English. The name pays tribute to Architect Alvar Aalto (1898-1976), who rose to international fame with his functional work and was distinguished in the arts, economics and technology fields. Aalto studied architecture during the 1910s at the Helsinki Polytechnic, which later became the Helsinki University of Technology and is now part of Aalto University. The name also refers to Alvar Aalto's spouses Aino Aalto (1894-1949) and Elissa Aalto (1922-1994), both renowned architects and designers of their time. Aalto University aims high and wide. By bringing economics, technology and the arts close together, it aspires to create a student-centred culture that encourages innovation and a passion for learning and research. "Our traditional manufacturing industries are struggling. To make up for the jobs lost in these industries, we need businesses based on new kinds of expertise and innovations, co-operation between various actors and sectors and the adopThe name of the new university, Aalto (`Wave'), symbolises the state of perpetual motion. }

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