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foCuS finlAnd / EASY DOES IT CoMPilEd By KAtJA PAntZAr EASy doES it Dancing in the rain esigners from Gucci to Prada have been incorporating rubber boots into their collections. Nokian Footwear rubber boots they were indeed once part of the company that included mobile phone maker Nokia have been around since 1898. Their most recent hit, the Hai (`shark'), withstands -40 degree Celsius temperatures and has found favour with fashionistas and workers alike. WWW.NOKIANFOOTWEAR.FI D Easy reeler Spinmade's Click2Knot is the first device to make a fishing knot automatically. The hand-operated clicker feeds and ties the line, saving fishermen the fiddly fuss of tying a lure to the line. WWW.SPINMADE.COM Big in Japan wo of Finnish design's biggest names, homewares brand iittala and textile house Marimekko, continue to grow in popularity in Japan, where their products are seen as long-lasting and ecological. Joining iittala in the Ginza, Marimekko recently opened a new store in the wellknown Tokyo shopping district. During the first two quarters of 2009, Japan became Marimekko's largest export market. WWW.IITTALA.COM WWW.MARIMEKKO.COM T F Successful steps ootbalance insoles are custom-engineered to ensure that shoes fit correctly and provide essential support depending on the wearer's individual podiatric needs. Footbalance and Tekes, a Finnish agency that funds technology and innovation, teamed up with UCLA's Global Access Program to market and sell the insoles in the US. The programme, along with other initiatives, has been such a success that Finnish Footbalance soles are now available in 5,300 stores in 35 countries. WWW.FOOTBALANCE.COM 38
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