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delivery model was crucial. With positive experiences from previous testing, the Päijät-Häme hospital district was selected. Getting reliable partners to support the pilot was also needed. Preve benefited from strong public-private collaboration. "People are close to each other and we have a long tradition of working together," says Kohtamäki. This, combined with a prevalence of innovation and know-how, makes Finland hard to beat. "Finland is seen as a technologically savvy country from Pfizer's point of view. " noHub in Finland, based on their successful InnoHub in Singapore. "Innovation is a buzzword," says Rob Kommeren, senior consultant at Philips Applied Technologies and CEO of InnoHub Espoo. "What we claim is that the concentration of expertise at VTT with Philips behind it is so powerful that we really can offer it all. It is based on actual truth and actual, validated concepts." The Espoo hub focuses on health and innohub comes to town Such ideal settings are also recognised by Philips, well-known maker of health care, consumer and lighting products. After a formal analysis confirmed a very high concentration of innovation, they approached VTT with a proposal for an Inwell-being, and the premises include a living room area, hospital room simulator and a nurse's station. It supports every step in product development. The starting point can be anything from early stages of innovation, portfolio planning, to final validation before mass production. "We are there to overcome hurdles," says Kommeren. "We just guide. The customer stays in the driving seat." InnoHub Espoo was opened in early 2009 to a positive reception. With one project finished and more coming, Kommeren says, "This is an excellent place to be. There is enormous interest in the things we do here. The `hub' function, bringing parties together both from the offering and the demanding side, is very much appreciated." Z From wood pulp to Gigabytes Google turns a paper mill into a 21st century data centre. he port town of Hamina on the southern coast of Finland has a history stretching back to the 16th century. While an important trade centre in the past, today it is a relatively small town of some 21,000 inhabitants. To the surprise of many, Google selected Hamina as the location for its new data centre. The Summa Mill facility, formerly run by Stora Enso, represents an investment of up to EUR 200 million for the town. "Finland presents our company with a great business environment for our technology operations," continues Verney. "The Summa Mill site in particular presents us with an interesting opportunity to quickly re-develop and re-use an existing facility and its strong infrastructure, while providing an important economic development boost for the town." digital green Data centres require a tremendous amount of energy. Google has set out a number of initiatives to keep their centres green. "Finland has been great in this respect the local authorities are great partners," says Verney. "We power our data centres with renewable energy wherever possible, and so we are currently working with the City of Hamina and Haminan Energia to establish four wind turbines on the site." Security is also paramount for Google. "We use the very best technology to ensure our centres and our services remain secure, and we make sure our data centres are physically secure, too," says Verney. The Summa site is no exception. With Google's help, Hamina will become the new digital trade centre of the North. Z T Text: randel Wells hamina right combination Google uses a rigorous selection process, looking at factors such as location, workforce, business regulations and cost. "Hamina has the right combination of energy infrastructure, developable land and available workforce. Additionally, the team from the local community worked exceptionally hard throughout the selection process," says Al verney, communications manager at Google. 13
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