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foCuS finlAnd / INNOVATION AND GOOGLE O ne could assume the country is cold and uninteresting. Nokia dispelled that notion long ago. Perhaps less well known is that Finland is an excellent place for business innovation and testing. The key reason is simple it is small, which keeps things manageable. "What also helps is the way things are done; the way people behave is fairly systematic," says Kari Kohtamäki, customer manager at VTT Technical Research Centre of Finland. Systematic, though, does not equal boring. Curiosity and innovation run deep. "There has always been inventors and very strong personalities involved," reflects Kohtamäki. "Finland is seen as a technologically savvy country from Pfizer's point of view," notes Jari Turpeinen, head of Services at Preve. The wide-spread use of mobile phones was of particular interest. "Pfizer can learn a lot from this... and the expertise we attain can be included in our service models in other countries." health coaching service pilot Preve has provided health coaching services to patients with type II diabetes, heart failure and chronic heart disease from 2007. Carried out in Päijät-Häme province in southern Finland, the selfcare pilot project comprises, in addition to traditional care, regular over-thephone discussions between the coach and the customer. The idea is to guide patients into a more independent mode to adopt healthier lifestyles. The results will give Pfizer insight into how the service should be further developed here and elsewhere. Finding a customer who recognises the need for a new, innovative health care Service development at Preve Taking full advantage of the local testing grounds is pharmaceutical company Pfizer. They established a subsidiary, Preve Oy, specifically to develop and commercialise health care services in Finland. Finland is a great place for developing new business ideas. Springboard for business Text: randel Wells Photo: Antti Kangassalo 12
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