Sivu 37 |
Cornerstone of the lifestyle concept Marimekko, which literally means "Mary's dress," was founded in 1951, by Armi Ratia and launched at Helsinki's then-most fashionable restaurant Kalastajatorppa, was a lifestyle concept before such a concept existed. Ratia marketed Marimekko to the world, and it was a fabulous stroke of good fortune that former first lady Jackie Kennedy fell in love with it. Marimekko was launched in the United States in the 1950s. Kennedy had been criticised for wearing expensive Parisien fashions. When she donned a sensible Marimekko dress on the cover of Sports Illustrated, the syndicated story ran in 300 American newspapers. Following Ratia's death in 1979, Marimekko was later acquired by conglomerate Amer in the mid-1980s. Following years of loss, ad agency director Kirsti Paakkanen took the company over in 1991. During the past ten years, the profitability of Marimekko has improved by 10 to 40 per cent annually. Its designs have appeared in movies such as Sex and the City, based on the eponymous hit TV series that also featured Marimekko products chosen by celebrity stylist Patricia Field. www.marimekko.com Marimekko's President and CEO Mika Ihamuotila brings his successful business acumen to the company. FOCUS 37
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
|
|
|
Why do I see this page ?
Your Flash Player is older than version 7 or Javascript is not enabled. What you see is the raw text of the publication.
To read this Digipaper-publication install/update your Flash Player from this link or enable Javascript.
|
 |
For proper operation Digipaper-publication needs Flash Player version 7 or newer.
Install the latest version of Flash Player from this link. |
|