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"Storms are getting worse and occurring in newly populated areas." ters from the device makes it possible to optimise the use of salt on roads." Simple to the complex Vaisala also runs a data supply and management service in Birmingham, England that provides ready information for road masters from a network of instruments. Vaisala's role extends from providing observation equipment for everyday local forecasts that help users decide if it's a good idea to hang out the wash, to very sophisticated instruments that contribute to the accurate plotting of hurricanes that can be a matter of life and death. There is continuous co-operation, for instance, with the National Hurricane Center in Florida. Vaisala owns a lightning detection network in the United States that helps to identify the most intense and potentially damaging areas of a storm. Weather forecasts, of course, vary in the popular view from the highly accurate to the notoriously unreliable. While conceding that 100 per cent accuracy will never be achieved, Husu insists that forecasts are getting better. "There are so many things that can affect the progress of a weather system. The atmosphere is a chaotic system," he says. "You can run models for as long as you like, but not even the most advanced super computers can figure out everything that's happening. But we can contribute to the pool of information and provide the best possible data for scientists to do their work. Of that, we can be in complete control." Truly Global Vaisala Group develops, manufactures and markets products and services for environmental and industrial measurement. Head office: Vantaa, Finland Net sales in 2007: 224 million Sales outside Finland in 2007: 96 per cent of total Global presence: Over 25 offices around the world and serves customers in over 100 countries Total personnel in 2007: 1,113 Web site: www.vaisala.com FOCUS 31
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